PROFILES WITH
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SITO BRUNI GLASS 2020 INN. CENTER FORME

SHAPE MEANS PERSONALITY


Whatever its contents, the shape of a bottle or jar is a product’s first element of awareness, its first level of communication, the most direct and immediate, the one the human eye perceives even before it reads a brand’s name or a label. The search for the ideal shape must take into consideration all the technical, creative, emotional and commercial aspects. Our designers at the Bruni Glass Innovation Center work closely alongside our clients to identify a shape able to convey sensations in line with their brand’s values and their business objectives.